Driving Growth in Egypt by

Developing SustainableCommunities

Annual Report 2024

At A Glance

Madinet Masr is a leading developer of urban communities in Egypt with a legacy spanning more than 65 years. Known for creating expansive, multi-purpose destinations, we combine visionary design, modern infrastructure, and world-class amenities to shape vibrant, connected communities nationwide.

From our origins in Nasr City, Greater Cairo’s largest urban development, we have grown into one of Egypt’s most prominent community developers. Our projects blend contemporary architecture with integrated living, setting new benchmarks for quality, sustainability, and innovation in urban planning.

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A distinguished real estate pioneer, fulfilling the housing
aspirations of millions of Egyptians since

1959
66
Years Of Operation
551
Employees
41.0
BN EGP
Gross Contracted Sales
3.8
BN EGP
EBITDA
21,779
Units sold – Active projects
6,245
Deliveries – Active projects
24
Active Projects
8.1
BN EGP
Market Cap*
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Madinet Masr
Report

Notes from Us

In 2024, we achieved remarkable progress driven by strong execution. Our focus on innovation, sustainability, and customer-centric growth has reinforced Madinet Masr’s position as one of Egypt’s leading developers.

Chairman
Hazem Barakat

Our growth journey is fuelled by innovation, driving record performance for Madinet Masr. By investing in pioneering ideas and transformative projects, we are setting fresh benchmarks for the real estate industry in Egypt.

President & Chief Executive Officer
Abdallah Sallam

EXECUTIVE MANAGEMENT

Madinet Masr’s executive leadership team brings a diverse and seasoned blend of expertise that drives the Company’s operations forward as detailed below in alphabetical order.

Abdallah Sallam
President & Chief Executive Officer
Ahmed Hussein El-Azab
Senior Vice President – Finance
Dena Habib
Vice President – Corporate Relations
Hend El Agamy
Vice President - Legal
Maged Gabriel
Vice President – Transformation & Strategy
Khaled Shaker
Vice President – Clients
Maged Tobgy
Vice President – Commercial
Mariam Ayad
Vice President – Culture & People
Nihad Soussa
Vice President – Community
Mohamed Lashien
Senior Vice President – Products
Salah Katamish
Senior Vice President – Investment & Strategy

Our Developments

CSR AND
SUSTAINABILITY

Madinet Masr remains steadfast in its commitment to embedding sustainability at the core of its operations, with a focus on environmental responsibility, social impact, and transparent governance. In 2024, we continued to build on our long-term vision by advancing a robust sustainability framework anchored in three strategic pillars: Reviving Heritage, Empowering Hope and Change, and Building for Tomorrow. These pillars guide our efforts to reduce our environmental footprint while fostering inclusive, resilient communities across Egypt.

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REVIVING
HERITAGE

In 2024, Madinet Masr advanced its cultural preservation agenda through initiatives that preserve Egypt’s rich architectural legacy. These efforts reflect the company’s commitment to honoring the past while ensuring it remains a source of pride for future generations.

Bayt Al-Razzaz Roof Restoration

Madinet Masr collaborated with the Egyptian Heritage Rescue Foundation and Kahhal Looms to restore the historic roof of Bayt Al-Razzaz, a 15th-century architectural gem in Darb Al-Ahmar. Spanning nine months, the restoration project aimed to preserve this cultural landmark while promoting sustainable urban development. It reflects Madinet Masr’s deep-rooted commitment to safeguarding Egypt’s rich heritage and revitalizing historic neighborhoods for future generations

EMPOWERING
HOPE AND CHANGE

Madinet Masr expanded its social impact programs in 2024, focusing on food security, healthcare, youth empowerment, and community engagement. These initiatives reflect the company’s dedication to building resilient, inclusive, and empowered communities.

Ma’edet Rahman in Sarai and Taj City

In collaboration with Al Joud Foundation, Madinet Masr launched two Ma’edet Rahman communal iftar tables during Ramadan 2024, located in Sarai and Taj City. This initiative served 1,000 meals daily throughout the holy month, offering nourishment and a sense of belonging to community members.

Ramadan Boxes Distribution with EgyptianFood Bank

Madinet Masr partnered with the Egyptian Food Bankto distribute 10,000 Ramadan Boxes to families in needacross Egypt. The initiative also featured a hands-onvolunteering session where employees actively participatedin packing the food boxes.

Women’s Health Initiative with Baheya Hospital

To commemorate Breast Cancer Awareness Month, Madinet Masr joined forces with Baheya Hospital to support womenʼs health through a comprehensive awareness and screening campaign. The initiative provided early detection services for female employees and their families, alongside educational seminars on breast cancer prevention and treatment.

Employee Clothing Donation with EgyptianClothing Bank

Madinet Masr organized an employee clothing donation initiative in collaboration with the Egyptian ClothingBank, fostering a spirit of giving and social responsibility.

Orange Corners

Madinet Masr partnered with the Egyptian Food Bankto distribute 10,000 Ramadan Boxes to families in need across Egypt. The initiative also featured a hands-on volunteering session where employees actively participated in packing the food boxes.

Magdi Yacoub Foundation Fundraiser

Madinet Masr joined the celebration of the Magdi Yacoub Heart Foundation’s 15th anniversary by participating in a special event held at the Grand Egyptian Museum.

Ahmed Bahaa Eldin Association Run

Madinet Masr collaborated with the Ahmed Bahaa Eldin Association as a Gold Sponsor of the 5&10K Run, an event dedicated to supporting social and cultural development in Upper Egypt.

BUILDING
FOR TOMORROW

In 2024, Madinet Masr continued to advance its environmental sustainability agenda through a series of targeted initiatives and strategic partnerships aimed at reducing its carbon footprint.

Elmarakby Steel Partnership

The first major milestone in this direction was the signing of a first-of-its-kind MoU with Elmarakby Steel, marking a transformative step in construction waste management.

Transition to Electric Fleet

Madinet Masr has partnered with Volvo to integrate 12 fully electric vehicles into its
operations, marking a significant step in its commitment to sustainable community
development.

Waste Management at the HQ

Madinet Masr has advanced its sustainability agenda with the launch of a new waste management program at its headquarters.

World Urban Forum Sponsorship

Madinet Masr sponsored the World Urban Forum, reinforcing its commitment to advancing global sustainability goals.