CSR & SUSTAINABILITY
Madinet Masr and Al Joud Foundation Collaborate to Establish Ma’edet Rahman in Sarai and Taj City
In its ongoing commitment to support communities during the holy month of Ramadan, Madinet Masr has partnered with Al Joud Foundation to establish two Ma’edet Rahman in Sarai and Taj City. These communal iftar tables serve as a beacon of hope and compassion, providing daily meals to those in need.
In each location, 500 meals are distributed daily, totaling 1,000 meals per day. This initiative not only ensures that individuals and families have access to nutritious food during Ramadan but also fosters a sense of community and solidarity.
Madinet Masr's collaboration with Al Joud Foundation highlights the company's dedication to social responsibility and its proactive approach to addressing food insecurity.
Madinet Masr and Egyptian Food Bank Join Forces to Support Communities During Ramadan 2024
During the holy month of Ramadan in 2024, Madinet Masr has embarked on a heartfelt journey to support the livelihoods of those less fortunate. In a significant initiative, Madinet Masr partnered with the Egyptian Food Bank to distribute 10,000 Ramadan Boxes across Egypt. This collaboration aims to bring joy and relief to countless families during this sacred time.
To further strengthen community bonds and encourage employee engagement, Madinet Masr organized a volunteering food packing session. Held at the Egyptian Food Bank premises, Madinet Masr employees enthusiastically participated in packing the Ramadan Boxes, demonstrating their commitment to giving back to society. This initiative reflects Madinet Masr's dedication to social responsibility and its continuous efforts to support and uplift communities in need.
IFTAR SAEM PROGRAM
Throughout the holy month of Ramadan, the Iftar Saeem program was dedicated to aiding underprivileged families, placing special emphasis on the most vulnerable individuals and families in Egypt. This initiative, carried out in collaboration with the Egyptian Food Bank, extended vital support to families in Assiut, showcasing a substantial outreach effort. The impact was profound, with 53,000 beneficiaries receiving assistance through the provision of 7,500 nutritious meals and 10,000 food boxes. This collaborative effort not only addressed immediate nutritional needs but also underscored the commitment to alleviating food insecurity among those who are most in need.
MADINET MASR’S FIRST MEDICAL CONVOY IN ASSUIT
The Medical Convoy in Assuit, conducted in collaboration with the Misr El Kheir Foundation, successfully reached 626 beneficiaries and delivered over 1,300 medical services. A comprehensive array of medical interventions was administered across various specialties, encompassing internal medicine, orthopedics, pediatrics, otolaryngology, urology, surgery, gynecology, and cardiology. The convoy also featured an integrated pharmacy stocked with a diverse range of medications tailored to the patients' needs. Several surgeries were performed for the beneficiaries, followed by meticulous post-operative care. The strategic placement of the medical convoy in the health unit in the village of Abnoub ensured accessibility for both the local community and neighboring villages, emphasizing the commitment to holistic healthcare provision.
CRAVE IN THE DARK
"Crave in the Dark" was one of the world’s most exciting life-changing experiences that took place on Saturday, October 14th, 2023. The event was a collaboration between Dialogue in the Dark Egypt and Crave, in celebration of World Sight Day and was sponsored by Madinet Masr. The initiative was in support of the visually impaired, aiming to improve their livelihoods, raise awareness on the topic, and work towards creating more accessible communities for them.
Participants entered a darkened Crave branch on the day of the event, where they were asked to indulge in an authentic food experience. The duration of the 3-course experience was 90 minutes. During the event, individuals had the opportunity to explore unseen surroundings and learn to perceive their environment through the senses of touch, taste, smell, and sound. Guided by blind or visually impaired individuals and assisted by a white cane, participants rediscovered different environments in absolute darkness. The donation made during the event contributed to the overall goal of supporting the visually impaired community and fostering more inclusive communities.
GAZA RELIEF
The Palestine people underwent some of the greatest injustices, facing a lack of access to water, food, and basic life needs. Madinet Masr had joined forces with the Egyptian Food Bank as part of their Gaza Urgent Relief program to alleviate some of the extreme hardships faced by our families in Palestine. Through this collaboration, we provided meals that would last them for two weeks, and we pledged to continue supporting them during the upcoming period.
Madinet Masr had also set up donation campaigns in collaboration with the Egyptian Red Crescent at Taj City on October 20th and 21st and Madinet Masr’s Head Quarters on October 26th. These campaigns aimed to gather support and resources to further aid the Palestinian community in their time of need. The collective efforts sought to address immediate challenges and work towards creating a positive impact on the lives of those affected by the ongoing injustices.
EGYPTIAN CLOTHING BANK X MADINET MASR
In continuous efforts to empowering hope and creating change Madinet Masr partnered with The Egyptian Clothing Bank where a clothing donation box was strategically placed at our Headquarters in Madinet Masr, effective from November 19th to November 30th. Concurrently, on Friday, November 24th, a specialized donation truck was deployed at Taj Sultan in New Cairo, followed by another presence on Saturday, November 25th, at Park Residence.
This collaborative venture aimed to engage both Madinet Masr employees and compound residents in contributing to the cause by donating clothing items for those in need. The success of this initiative is evidenced by the generous response from our community, resulting in a significant quantity of donated clothes. The Egyptian Clothing Bank played a pivotal role in orchestrating the logistics and facilitating the collection of these contributions.
The collaborative effort not only achieved its primary objective of gathering clothing donations but also fostered a sense of community engagement and philanthropy within the Madinet Masr community. We believe that this initiative has made a positive impact on the lives of individuals facing challenges in our community, and we express our gratitude to all participants for their generosity and support. Moving forward, we remain committed to exploring and implementing further initiatives that contribute to the welfare of our community.