Digital Transformation
Digital transformation is a major catalyst for our success. Throughout 2022, we embraced digital innovation, set up new systems, and laid the digital foundation required for strong and sustainable growth.
In 2022, we set out on a company-wide digitalization initiative aimed at completely transforming the way we operate. Our digitalization strategy was established with various targets and objectives in mind to benefit employees and customers alike. On a company level, our efforts focused on reducing costs and minimizing waste to create a more sustainable business. The new systems also empower our employees to deliver a more streamlined service and increase efficiency across the organization. Most importantly, digital transformation has led to a significantly enhanced customer experience, from sales to delivery to living in our communities
Madinet Masr’s Digitalization Journey
Fixing the Basics
The first step in our digital transformation journey was setting up a modern IT infrastructure network that befits a company of our operations and magnitude. We engaged with global suppliers to enhance our lead, inventory, sales, and CRM software. Furthermore, different software applications were integrated with our SAP/ERP system to centralize operations and facilitate oversight. Equipped with the latest software, we are able to promptly respond to customer and market needs.
Empowering Our Employees
Our people are the engine behind our success. As we grow our Company, our employees continue to play an integral role every step of the way. Their development is our priority, and we ensure that our employees have the latest tools at their disposal to excel at their jobs. In 2022, we began implementing a new SAP SuccessFactors module, which is web-based and highly user-friendly. The system contains the core People and Culture module, as well as a performance management module, serving our key objective to focus on performance-based evaluations. Through the new system, employees are able to measure their performance against listed targets and KPIs, allowing for meaningful evaluations.
Community is at the core of our Company and our developments. In the past year, we set up a digital community to streamline communications and facilitate employee engagement, creating a sense of belonging and boosting employee satisfaction. We also created digital channels for our employees to contribute to the growth and development of Madinet Masr, fostering a sense of belonging and transparency within the Company.
Digitalizing Our Communities
As we embrace innovation in everything we do, we strive to reimagine digital solutions that connect the families living within our communities and enhance their standard of living. Digitizing our operating cycle enabled us to go paperless, significantly cutting down costs and waste, and created a smoother and more convenient customer experience. In 2022, a mobile app was launched for all families within our communities. The mobile app connects families to various services, including maintenance and housekeeping, at the touch of a button. Through the app, we are also able to curate experiences and activities for our residents and keep them apprised of any updates within their communities in real-time.
Our digitalization efforts in the past year have helped our Company become a more advanced and agile organization that cares about the welfare of its employees and the satisfaction of its clients. Moving forward, we are looking to expand on the progress achieved thus far on the digitalization front and to invest further in value-adding digital solutions. Our goal is to be at the forefront of the Egyptian real estate sector’s digital transformation, offering our customers a unique and seamless community living experience.