Our Culture

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Our journey has taken us beyond Madinet Nasr into East Cairo with plans for further expansion and growth. As we broaden our horizons, we are leveraging our heritage and focusing on our core commitments. Our next phase of growth reimagines community living in Egypt and builds on our solid foundation to maximize value to our shareholders.

To become the leading real estate developer in Egypt that builds for the future by developing sustainable communities for growth.

Being the brand of choice for customers by ensuring sustainability, flexibility, and qualities in every step that we take.

Our values serve as the cornerstone of our Company and provide a clear direction for our path forward. By upholding these values, we are able to create a sustainable business and deliver on community development, customer experience, employee satisfaction, and shareholder value. The central theme that underlies our values is growth.