Our People
Executive Management
The highly experienced executive management team at Madinet Masr brings a wealth of diverse knowledge to the company’s operations
Abdallah Sallam
President & Chief Executive Officer
A member of one of the most prominent business families in Egypt, and with more than 20 years of experience, Eng. Abdallah Sallam has managed and co-founded several ventures in multiple industries including manufacturing, retail, media, and technology before venturing into real estate. Labeling himself a serial entrepreneur, Eng. Sallam co-founded and managed several businesses throughout his career, including ‘Minka Real Estate Investment’, a unique property innovator and developer with subsidiaries and interests in a multitude of ventures (construction, consultancy, and renewable energy). In October 2021, Minka was acquired by Madinet Masr and Eng. Sallam was appointed as the new President and CEO. Eng. Sallam brings to his position a wealth of expertise, innovative vision, strategy, and business modeling input across many ventures to help the company fulfill its robust growth strategy being one of the oldest and most influential real estate developers operating in the local market with a legacy of 63 years.
Eng. Sallam is also constantly involved in voluntary consultancy with young entrepreneurs and startups and was chosen as a member of the jury in Shark Tank Egypt. He currently sits on the board of Solarize Egypt, Minlo Trade & Manufacturing, Namaa Real Estate, Paradise Capital, Egyptian Kuwaiti Company for Real Estate Development and Egyptian Food Bank.
Eng. Sallam holds a BSc in Mechanical Engineering from the American University in Cairo and has attended several executive education programs at Harvard Business School and Kellogg of Northwestern University studying consumer marketing, strategy, pricing, and media.
Ahmed El-Azab
Vice President Finance
Ahmed El-Azab brings over 30 years of experience in finance, investment, auditing, and consulting. He joined Madinet Masr in 2015 and currently serves as Vice President of Finance, a role through which he is responsible for developing and implementing finance and investment plans and setting strategies that will drive the company’s growth. Prior to joining Madinet Masr, he was a Director at Ernst & Young where he advised on companies’ eligibility to become listed on the Egyptian Exchange (EGX) and London Stock Exchange. He is also a financial advisor and project leader at a number of USAID funded projects, including Chemonics Int., AECOM Int., and DTC.
Dena Habib
Vice President Corporate Relations
Dena Habib brings over 25 years of business and managerial experience in marketing and communications to her current role. As Vice President of Corporate Relations at Madinet Masr, she leads the company’s investor relations, public relations, corporate social responsibility (CSR), and sustainability initiatives. She is also responsible for building the company’s communication strategy and maintaining external communications with investors and the media. Prior to joining Madinet Masr, she held various senior-level positions at advertising agencies and companies, including Minka Real Estate Developers.
Karim Ghoneim
Vice President Leasing
Karim Ghoneim brings over 23 years of experience to his role as Vice President of Leasing. Prior to this, Mr. Ghoneim was CEO of BYC Egypt, a real estate consultancy firm that he founded in 2014. During this period, he was responsible for managing the company’s operations, monitoring performance, and setting BYC’s strategies. Mr. Ghoneim was also the Business Development Manager at Dolphin Holdings WLL, a Doha-based regional investment group, and held senior-level positions at Vodafone Egypt, Abudawood Group in Saudi Arabia, and World Gym International LLC. Mr. Ghoneim also founded two companies: Invest Gate, a market-leading magazine providing analysis and updates on the real estate sector, and Evolve, a performance development firm delivering specialized real estate training to companies.
Khaled Shaker
Vice President Clients
Khaled Shaker joined Madinet Masr in 2022 as Vice President Clients, bringing over 20 years of experience in marketing and business. Prior to joining Madinet Masr, he was the Head of Marketing at Majid Al Futtaim, where he played an integral role in driving the company’s marketing agenda and enhancing customer experience across different platforms. He was also Head of Marketing at Dar Almimar Group – Mountain View and held managerial roles at PepsiCo and Henkel Egypt.
Maged Gabriel
Vice President Transformative & Culture
Maged Gabriel brings over 25 years of experience in information systems, digital strategy, and business development. He currently serves as the Vice President of Transformation and Culture, where he is responsible for facilitating Madinet Masr’s cultural transformation, while ensuring the alignment of employees in this new internal structure. Prior to Madinet Masr, Mr. Gabriel served as Chief Digital Officer (CDO) at Orange Egypt for four years, designing a strategic and digital plan that created value for the company. He spent his six-year tenure at Orange holding many different positions, such as Senior Director of IT and Strategic planning and Director of Product and Services.
Maged Tobgy
Vice President Commercial
Maged Tobgy brings vast experience in sales and management to his role as Vice President Commercial at Madinet Masr. He joined the company in 2016 and currently oversees all commercial aspects of the business, while executing strategies that support long-term revenue growth and profitability. Previously, he held a managerial position at Palm Hills Development for over eight years.
Mohamed Lashien
Vice President Product Development
Maged Gabriel brings over 25 years of experience in information systems, digital strategy, and business development. He currently serves as the Vice President of Transformation and Culture, where he is responsible for facilitating Madinet Masr’s cultural transformation, while ensuring the alignment of employees in this new internal structure. Prior to Madinet Masr, Mr. Gabriel served as Chief Digital Officer (CDO) at Orange Egypt for four years, designing a strategic and digital plan that created value for the company. He spent his six-year tenure at Orange holding many different positions, such as Senior Director of IT and Strategic planning and Director of Product and Services.
Nihad Soussa
Vice President Community
Nihad Soussa leverages over 20 years of experience in real estate, specifically in client affairs, community management, and security and facility management. She joined Madinet Masr in 2020 and is currently the Vice President of Community, where she is responsible for supervising livable community projects and corporate offices, as well as handling client affairs. She brings a wealth of expertise, aiming to improve the quality of life in Madinet Masr’s communities. Previously, Ms. Soussa worked with several developers, including Emaar Misr, Palm Hills Developments, NEWGIZA, and Inertia Properties.
Rami Heikal
Senior Vice President Strategy & Operations
Rami Heikal boasts over 20 years of experience in growing brands across the MENA region, specifically in the real estate, food and beverages, sports, and government sectors. In 2021, he joined Madinet Masr as Senior Vice President of Strategy and Operations. Prior to joining Madinet Masr, Mr. Heikal held different positions with Americana, ODH, and SODIC. He also founded two companies: Spring 11, the first Egyptian sports and entertainment management agency to be represented in IMG Worldwide, and Urban Lark for management consultancy, where he was a Chief Consultant for blue-chip brands, such as NHC in Saudi Arabia, Sakani, and INERTIA Egypt.
Shady Sherif
Senior Vice President Strategy & Ventures
Shady Sherif brings over 20 years of experience in entrepreneurship, media, and startups. He joined Madinet Masr in 2022 as Senior Vice President of Strategy and Ventures. Prior to that, he founded several successful startups, including “LIVE!”, a pop-up food court on the beaches of Hacienda Bay, Fouka Bay, and Bianchi in the North Coast, and El Lido, a food snack vendor in sporting clubs. Mr. Sherif also has experience in the media and entertainment sector having created The Glocal, the first online and TV portal in the region, and Ee Entertainment and Events. Earlier in his career, he launched Campus Magazine under Core Publications, one of Egypt’s fastest growing and most successful publishing houses.
Wael Nabil
Vice President Construction Support
Wael Nabil has held several positions at Madinet Masr since 2010 and is currently Vice President of Construction Support. He is responsible for managing the external infrastructure of large-scale projects, ensuring the timely delivery of units at Taj City, Sarai, and Nasr Gardens. Prior to joining Madinet Masr, he was the Senior Project Engineer at ECG Engineering Consultant Group, where he brought together a team to supervise the construction works of compounds and villas in the Madinaty City. Mr. Nabil leverages a solid track record in project engineering, having held senior positions across prominent names in the market, including Dar Al-Handasah Shair & Partners and Amiral.