Marketing & Advertising
Marketing and advertising are key drivers behind our new growth strategy, helping us reach new homebuyers, differentiate ourselves from competitors, and strengthen our brand equity through innovative multi-platform campaigns.
Rebranding Campaign
In a year of transformation for our Company, we launched a rebranding campaign that strikes a perfect balance between honoring our heritage while also reflecting our new identity and future. The rebranding includes a new logo, color scheme, and messaging. We created a narrative that reflects our growth and evolution over time, from the foundation upon which we were built to the modern and dynamic company we are today. The rebranding resonates with our customers of tomorrow and the communities we are developing, and it also sets the stage for continued growth and expansion. In a highly competitive industry, we recognize the importance of differentiating ourselves and creating an image that speaks to the next generation of Madinet Masr communities.
Advertisement campaigns were instrumental in spreading our new identity and attracting both homebuyers and investors. Throughout 2022, we launched seven campaigns that were designed to highlight our brand’s evolution and showcase our contemporary image and East Cairo communities. We leveraged digital channels, social media platforms, television advertising, and billboards to reach a wider audience, generating excitement around our new brand and developments. This, in turn, not only appealed to prospective homebuyers but also attracted investors who were drawn to our Company’s refreshed and dynamic image. The campaigns also helped differentiate us from our competitors, cementing our position as a modern, forward-thinking real estate developer that is committed to building enriching communities for people to grow in and businesses to establish a presence. Featuring eye-catching visuals and messaging that highlight the benefits of living in our communities, the advertisements were a great success that reflected positively on our results for the year.
Advertising Campaigns
Digital Presence
Growing and strengthening our digital presence is one of our key focus areas. We started by redesigning our website, making it more informative, visually appealing, and user friendly. This allows customers to have all the information they need regarding our properties and developments at their fingertips, and prospective homeowners can easily schedule an appointment with a property consultant through the revamped website. The interface facilitates a smooth customer experience for our future homeowners. We also launched social media channels on Facebook, Instagram, and LinkedIn, which allowed us to engage with our audience and share our story in a more interactive medium. Our content strategy showcases our unique value proposition, new launches, advertisements, events, and athletes we sponsor, in addition to Grow Talks, a series featuring Egyptian success stories sharing words of growth. Growing our digital presence helped us connect with a broader audience, reach a range of homebuyers, and position ourselves as a modern and innovative community developer.